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HCLTech partners with Banco do Brasil for a digital transformation, leveraging Salesforce to hyper-personalize customer experiences and elevate engagement.

One of the biggest banks in Latin America, Banco do Brasil, has selected HCLTech, a global tech company, in a bidding process to assist with the bank’s digital transformation, customer relationship management (CRM) journey, and Salesforce deployment.

digital transformation

Through their partnership with Salesforce, HCLTech enables Banco do Brasil to use AI resources, data unification, and intelligent guidelines to hyper-personalize customer relationship and service solutions, increasing customer happiness and engagement inside their omnichannel ecosystem.

Fabiano Funari, vice president and country manager for HCLTech in Brazil, elucidated the significance of the relationships, stating, “We are proud to be part of the transformation and modernization of one of the most important banks in the country.” Another big step HCLTech has taken to accelerate the digital transformation of financial services in Brazil is the cooperation with Salesforce.

“We are eager to work with Salesforce to execute one of Brazil’s most intricate CRM initiatives at Banco do Brasil.”

“We are glad to bring our global consulting and transformation expertise on the Salesforce platform to help Banco do Brasil reimagine itself for the powerful digital world with its vision to digitise every touchpoint and transform user experiences,” said Sadagopan Singam, executive vice president of digital business at HCLTech.

Enhancing the bond between Banco do Brasil and its clients

The bank should be able to leverage interactions and client insights through the unified platform to provide appropriate and customised solutions, hence deepening its relationship and increasing efficiency in base development and new business leverage.

“We are excited about the partnership with HCLTech and are confident that our integrated solutions will strengthen Banco do Brasil’s relationship with its customers,” stated Fabio Costa, general manager of Salesforce Brazil.

“We are excited to support their digital transformation journey and see how it affects sales, customer service, and marketing productivity.”

HCLTech intends to assemble a committed group of experts with deep CRM backgrounds to carry out Salesforce solutions for Banco do Brasil.

Four Salesforce solutions will be utilised by HCLTech to enhance and revolutionise the Banco do Brasil customer experience:

  • Financial Services Cloud, which enables the front office to gain important insights about their clients’ financial demands and lowers service costs through automation
  • Using the Marketing Cloud, providing consumer experiences
  • For integration and automation options, use Salesforce Integration Manager.
  • Expert Services to guarantee a successful execution
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