Explore Bitget’s dynamic rebranding, emphasizing secure and user-friendly crypto copy trading. Discover the evolution of their innovative financial solutions.

Bitget, one of the top platforms for copy trading in cryptocurrencies, has launched its own rebranding in an effort to solidify its position as a pioneer of cutting-edge crypto trading solutions. While all that is being discussed is Twitter’s rebranding as X, Bitget has also unveiled a change in aesthetic. The “Trade smarter” attitude, which highlights Bitget’s dedication to provide consumers tools for a secure, user-friendly, and effective financial industry, is at the center of the company’s rebranding effort. The primary copy trading function of Bitget and the upcoming tools based on artificial intelligence serve as examples of this ambition.

“Bitget’s 5-year journey has been a testament to our continuous technological transformation, and I am proud of the progress the platform has achieved since 2018. Today, as we unveil our new brand identity, vision and visuals, we reaffirm our dedication to shaping a smarter digital future. Bitget is committed to collaborating with industry leaders to create a trading environment that is safer, smarter, and more productive, reflecting our shared vision for success,” 

Gracy Chen, managing director at Bitget, stated.

Users of Bitget

After merging with Bitget Wallet (Bitkeep), Bitget just hit the milestone of 20 million registered users, which is an impressive accomplishment considering the platform only began in 2018.

More than 110,000 traders currently submit their trading methods to the site, and over 540,000 traders use their knowledge by following them. With the introduction of copy trading on Bitget, more than 29,700 new top traders, 169,800 new followers, and a total of more than $74 million in gains were attracted, significantly influencing the outcomes attained in the first half of 2023.

Bitget’s change of branding

Referring back to the rebranding, Bitget altered its visual identity to simplify and improve the trading process. The famous arrow logo for it will first be touched in the “tails” of the brand’s new visual identity, which will be built on a “subtractive” method.

To assist customers identify their trade vector in line with their financial goals, the streamlined graphics provide an emphasis on a sense of direction. The exchange will also update its desktop and mobile apps over the following six months.

Goals of the crypto exchange

The educational initiatives made by the exchange as part of its “Trade smarter” guiding principle are also covered under Bitget’s promises, which include devotion to transparency and education.

In order to do this, Bitget publishes monthly audits on the state of its reserves, with the Proof of Reserves hitting 223% in July and the User Protection Fund topping $300 million in stored value. It continues to set the highest standards of transparency and security for users in this regard.

“From its inception, Bitget has championed the slogan “Better trading, better life,” inspiring individuals to embrace cryptocurrencies and unlock their potential for a brighter future. Over the past five years, it has been at the forefront of innovation, prioritizing users’ needs to address complex challenges in trading. Today, Bitget remains a trailblazer, offering user-friendly trading products that set the standard in the crypto industry. With an unwavering commitment to shaping a smarter future, Bitget harnesses the power of technology to empower its users and drive positive change in the industry,”

Gracy Chen elaborated.

Location, use of the copy trade platform, and other information

According to the TokenInsight 2023 Q2 Exchange Report, Bitget presently employs 1,300 people across more than 60 countries and regions and ranks fourth among CEXs in terms of quarterly aggregate trading volume.

Bitget experienced the second-highest growth in market share among the top 5 CEXs, going from 8.7% to 1.81%. In 2023, the BGB token surpassed BTC in year-to-date performance to become the top performing CEX token.

The exchange intends to keep developing its platform and introducing more practical features, such AI capabilities, to assist consumers in trading more intelligently. Through its global educational programs, partnerships with well-known figures like Lionel Messi, and educational projects around the world, Bitget will also keep raising consumer knowledge of cryptocurrencies.

Regarding Bitget

The world’s largest cryptocurrency exchange, Bitget, was founded in 2018, and one of its key features is copy trading services. The exchange, which serves more than 20 million customers in more than 100 nations and regions, is dedicated to assisting users in trading more intelligently by offering a secure and distinctive trading solution.

By working with respectable partners like renowned Argentine soccer player Lionel Messi and official eSports event organizer PGL, Bitget encourages people to adopt cryptocurrencies.

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