Elena Kupriyanova joins CFI Financial Group as the new Global Head of Marketing, bringing her expertise in data and artificial intelligence. Discover how she aims to enhance marketing initiatives and create a smarter, more rewarding trading experience.
By appointing Elena Kupriyanova as the new Global Head of Marketing, CFI Financial Group has reinforced its executive team. She will prioritize boosting the Fx/CFDs broker’s marketing initiatives and publicizing its international franchisees.
She has worked on the fusion of data and artificial intelligence throughout her marketing career.
“The future of trading lies at the intersection of technology and human collaboration, where AI’s power meets people’s ingenuity,” said Kupriyanova in a statement. We will create a trading experience that is smarter, more intuitive, and more rewarding than ever before together with CFI.
AI Will Shape Marketing’s Future
Kupriyanova has a distinguished career to date, serving in marketing-related positions for a number of other brokers. She previously held positions at Exness and the Capital.com family of companies, which included Capital.com and Currency.com. She most recently served as a startup’s chief marketing officer.
She also has a variety of expertise from positions held in places including the European Union, the United States, the Commonwealth of Independent States, and Asia-Pacific.
Hisham Mansour, the Co-Founder and Managing Director of the CFI Financial Group, stated that the woman’s “extensive experience in building and managing successful marketing departments and her expertise in AI and data-driven approaches will be invaluable to our efforts to deliver the best trading experience to our clients.” With Elena’s leadership, “we are confident that we will further enhance our global reach and position as a leading provider of online trading services.”
A Growing Broker
CFI is a well-known trading brand in the Middle East and was founded in 1998. With the recent launch of an office in Egypt, it has increased its footprint in the area. The broker is also present in numerous cities around Asia and Europe.
In the meantime, CFI is enhancing its image through collaborations in sports, a favorite marketing avenue for the trade sector. Last year, it partnered with the Jordan Football Association (JFA) and became a sponsor of the Mubadala World Tennis Championship.