In an email received by Blockworks, Starbucks announced an NFT airdrop for Odyssey rewards program members, who must achieve certain conditions to receive a limited-edition stamp from the coffee retailer.
As part of its entry into the Web3 space, Starbucks is preparing an NFT airdrop for participants in its Odyssey rewards program. According to a Starbucks email sent to Odyssey members that Blockworks was able to get, users must fulfill particular requirements in order to be qualified to earn a so-called “limited-edition stamp” from the coffee shop juggernaut.
First of all, only citizens of the US are eligible for the airdrop. Second, all participants must be registered on Starbucks Odyssey, the company’s waitlisted Web3 rewards platform, and be members of the Starbucks rewards program. Only a small group of people continue to have access to the program, which first went into beta back in September 2022.
Participants must be Odyssey members, have completed two “journeys,” and have at least one limited-edition NFT stamp before they may participate. Users can take on tasks called journeys to get stamps with bonus points. A former Starbucks executive told Blockworks in December that one such journey would involve visiting a different Starbucks location or attempting a new beverage.
According to the rules of the airdrop for Starbucks Odyssey, users must fulfill all of these requirements by the company’s specified date in order to be eligible.
Additionally, it is noted in the terms that “you are not guaranteed a Stamp of your choosing […] you will receive a Stamp as determined by Starbucks in its sole discretion.”
Starbucks continues to be intrigued by the concept of digital ownership. A few of the collectibles in the “First Store” NFTs bundle, which were released last month, feature the original, much more modest Starbucks storefront, which opened in downtown Seattle back in 1971.
On NFT marketplace Nifty Gateway, the First Store collection recorded the most sales volume over the past 24 hours. Regarding the forthcoming airdrop, Blockworks has contacted Starbucks.