Mastercard and Pemo join forces at GITEX 2023, empowering UAE SMEs with digital spend tools for growth and financial control.
The United Arab Emirates (UAE) aims to bolster its SME sector by promoting strategic alliances among regional participants. The most recent partners to enhance the industry are Mastercard and Pemo, who made their announcement during Fintech Surge at GITEX 2023.
The partnership seeks to facilitate the transition to a cashless economy by giving SMEs access to digital spend management tools that enable them to expand and thrive. Pemo’s virtual and physical corporate cards enable businesses to digitise and automate the spend management process by combining digital and contactless payment technologies. For complete control over spending patterns, this also provides real-time cash flow tracking and one-click invoicing payments.
Through the agreement, Pemo Mastercard Corporate cardholders will have access to a number of benefits that will help them increase efficiency, cut costs on work and personal expenses, and spur business growth.
SME cardholders will have access to more than 150 merchant discounts via the Easy Saving Specials (ESS) platform thanks to this programme. ESS is a time-limited merchant offer redemption programme available only to SME customers worldwide. These consist of deals and discounts on essential services. For instance:
- Google Workspace
- DocuSign,
- Google Ads
- Meta Ad
- Notion
“At Mastercard, our mission is to give companies of all sizes better ways to handle their spending and make payments. “Our cutting-edge payment solutions provide businesses with increased productivity, visibility, and management,” stated Gina Petersen-Skyrme, vice president and country business development lead for Mastercard in the United Arab Emirates and Oman.
Extra advantages
Additionally, cardholders will have access to travel and leisure benefits. This includes having access to lounges at Middle Eastern airports. It also includes savings on on-demand car trips and automobile rental services, as well as airport concierge.
A special, time-limited incentive will also be given to those who activate the cards before the end of the year. For a period of three months, they can receive up to 1% in payback on corporate advertising.
Making use of a thriving market
Small and medium-sized businesses (SMEs) account for 40% of the GDP in Dubai alone and 94% of all businesses operating in the United Arab Emirates. Petty cash or personal cards are usually used while making corporate purchases with SMEs. For this reason, the reconciliation process may be laborious, prone to mistakes, and offer little control over spending. SMEs also frequently lose out on some benefits that larger corporations usually receive. The goal of Pemo Mastercard Corporate cards is to solve these problems.
We are aware of the challenges faced by SMEs, which is why we have tailored our services exclusively for them. Valerie Konde, co-founder of Pemo, stated, “SMEs have for far too long struggled to maintain strict control over their money and spending management procedures.
“The entire operation and business are physically slowed down by a lack of vision and laborious manual procedures. Because of our collaboration with Mastercard, we are able to support SMEs. These days, organisations may run even more smoothly thanks to cutting-edge technology and satisfying solutions that enable them to expand. We are pleased to announce that Pemo Mastercard Corporate cardholders will receive a number of advantages. advantages that will actively assist them in growing their company and save money at the same time.
