The financial super app Curve has launched a new online portal along with a new multichannel advertising campaign for London.
The newest Curve advertisements highlight how much of a global selection there is for wearable payment choices. Partners of Curve include the Swiss watchmaker Swatch, the online payment platform Tap2Pay, and the wearable payment companies Twinn and Tapster.
Digital displays in various London neighborhoods, such as Shoreditch, Chelsea, Notting Hill, and Fulham, are currently showing the ads. There are also curve advertisements in a number of the main London Underground stations. Curve also intends to place them on mobile billboard vans across the city in the next few days.
The goal of Curve’s 10-meter-tall advertisement on Oxford Street later this week is to emphasize how simple it is to upgrade your spending with a simple tap of a Curve-enabled ring, bracelet, watch, or even fingernail.
Speaking about the new wearable payment marketing campaign, Curve’s founder and CEO, Shachar Bialick, said, “We’re not strangers to pushing boundaries at Curve.” Building the Operating System for Money is Curve’s mission. As a result, we put a lot of effort into giving our clients the best possible deal, the ability to pay safely and confidently, and the ability to use any form factor they like.
As we announce new and exciting collaborations with industry leaders in wearables, such as Twinn, Swatch, Tap2Pay, Tapster, and others, we want to be clear that we are the preferred choice for anyone wishing to incorporate cutting-edge payments into wearables that are passive. Banks are finding it difficult to support the majority of wearables. Customers can now effortlessly, swiftly, and securely integrate all of their cards into any form factor, such as a watch, bracelet, or ring, thanks to Curve.
Increasing your financial acumen
The decision to launch an eye-catching campaign during London’s busiest month was made by Rich Thrift, head of brand and creative at Curve: “We believe that empowering our customers to have the freedom to pay however they choose is an important aspect of financial freedom, and by opening Curve up to the widest range of wearables, we are empowering them to do just that.
“Collaborating with so many reputable, cutting-edge wearable companies is tremendously exciting. We were motivated by the limitless opportunities that their goods, when paired with Curve, can create. Because there is a lot of noise at this time of year, our creative execution stands out and entices individuals to think about how wearables could improve their financial game.
Curve connects clients’ financial worlds into a straightforward yet effective interface, giving them more ease, control, and savings over their finances. Since its public launch in 2018, the company has grown to have more than 4.5 million users worldwide.
Curve has raised £205 million in equity investment to date, and thanks to its creative relationships with Samsung, Mastercard, and Huawei, it has touched millions of customers worldwide.