Each premium NFT stamp comes with 1,500 extra points that may be used to “level up” a user’s account, and each user is allowed to purchase up to two of them.
The Polygon-based Starbucks Odyssey platform is introducing its first premium collectable after its free NFTs have increased in value.
NFT at Starbucks over the Polygon network.
With its Polygon-based Starbucks Odyssey rewards programme, which is presently in testing and only available to a select group of customers, coffee giant Starbucks is making tremendous progress in Web 3.
And it will provide its first priced collectable after providing some free prize NFTs to early customers.
For beta users of the platform, Starbucks Odyssey will introduce the limited-edition Siren Collection, which will have up to 2,000 NFTs that will be offered for $100 apiece.
The brand’s recognisable emblem, a “mega mermaid,” as the business previously put it, serves as the inspiration for each original piece of art. When the NFTs were introduced, the business made the following statement:
The Siren “has been right there with us as Starbucks has expanded over the years, changing and growing to suit the brand and culture.”
The 2,000 pieces will be based on Siren’s “evolution from local Seattle celebrity to beloved global icon,” which is represented by five distinct “expressions” of Siren.
Each premium NFT stamp comes with 1,500 bonus points that may be used to “level up” a user’s Odyssey account and unlock further prizes. Each user is allowed to purchase up to two of these stamps.
A spokeswoman for Starbucks told Decrypt shortly after Odyssey’s private beta debut that the firm had had tremendous customer interest in what was being hailed as a next-generation extension of the current Starbucks Rewards programme.
Since then, those who successfully complete specific in-app tasks have received four complimentary Polygon-based NFTs from Starbucks. NFTs received incentives for things like beating trivia questions about the business or purchasing Starbucks products or gift cards.
Prior NFT effort from Starbucks.
Starbucks had said in December that it will use Polygon, Ethereum’s scalability network, to give NFT incentives to its consumers. Access to goods and events was made possible through NFTs.
Via challenges and interactive activities on the Starbucks Rewards app, consumers may earn NFT “stamp travel” as part of the project, which was billed as an expansion of the coffee chain’s rewards programme.
In the meanwhile, the business was selling and accepting credit card payments for limited edition NFT stamps. More specifically, the business clarifies that it was not necessary for customers to “claim an ownership stake in their allegiance to Starbucks” by using cryptocurrencies.
The owners of stamps could then purchase and sell them whenever they wanted thanks to a secondary market made available through a Starbucks Odyssey Web app. Users received rewards for collecting these stamps.
In the Odyssey app, NFTs increased a user’s level and opened the door to prizes. From virtual seminars on beverage mixing to specialised goods, entry to exclusive events, or a visit to Starbucks’ Costa Rican Coffee Plantation.
According to the corporation, a part of the money made from NFT sales would go towards unnamed charities. NFT marketplace Nifty Gateway said it will power the Starbucks Odyssey platform in a tweet from December.
The market, well known for NFT collections by musicians The Weeknd and artist Beeple, has unveiled a publishers’ initiative that enables brands and creators to create their own NFT drops by utilising Nifty Gateway technology.
NFT-related news updates include the network support of Binance and Polygon.
The Polygon network has been added as one of the supported blockchains by Binance NFT, the cryptocurrency exchange’s dedicated Non-Fungible Token session.
According to the release, this action broadens the NFT ecosystem inside the Binance community. With the new connection, it will be possible to swap NFTs using a Binance account on a variety of blockchains, including Ethereum, BNB Smart Chain, and Polygon.
The market will initially remain quite selective and the integration does not grant access to all NFT datasets. In the website, it is written:
“In the Binance NFT marketplace, only a small number of NFT ERC-721 collections from the Polygon network are currently accessible. On a regular basis, Binance NFT will include additional NFT collections.
Moreover, Binance NFT published new collection regulations on January 19: if the value falls below $1,000, the collection would be erased. The maximum number of NFTs that each collection may hold will likewise be constrained.
Nevertheless, depending on performance, quotations will be updated regularly to include or omit collections. Whatever the case, Binance is also keeping up with the artificial intelligence wave that is sweeping Web3.
The AI-powered NFT generator, “Bicasso,” according to Binance CEO Changpeng Zhao, was launched and produced 10,000 NFTs in approximately 2.5 hours on March 2.
