At Seamless Middle East, the largest digital commerce event in MENA, industry experts will discuss strategies to build businesses in the projected $57 billion market.

The market for payments and e-commerce in the MENA area is estimated to reach US$57 billion in 2026. As it prepares to explore how to best advance the business, the digital commerce event Seamless Middle East will welcome thousands of payments, banking, fintech, retail, e-commerce, home delivery, and digital marketing industry leaders to the Dubai World Trade Centre on May 23 and 24.

In 2023, Seamless Middle East will celebrate its 23rd anniversary by examining the issues and developments influencing the industry’s future, such as cashless societies, financial inclusion, digital currencies, the IAM vision, mobile money, challenger banks, q-commerce, mall innovation, affiliate marketing, reverse logistics, and last mile.

In addition to representatives from Starling Bank, JP Morgan & Chase, Banque Misr, Credit Suisse, Emirates NBD, First Abu Dhabi Bank, Mashreq, The Saudi British Bank, Amazon, Disney+, and more, the conference will feature more than 500 speakers.

Seamless Middle East: Empowering SMEs with Cutting-Edge Tech Innovations

In addition to the conference, Seamless is holding a free-to-attend expo where participants may learn about some of the most cutting-edge technological advancements influencing change in the Middle East and elsewhere. Along with other companies, the exhibition will feature Foodics, HPS, Nami, Neoleap, Noqodi, Tap Payments, Unifonic, Verifone, Visa / Cybersource, and Worldpay by FIS.

Observing Seamless Middle East’s objective to advance inclusion for SMEs in the region and its growing support of their growth, Terrapinn’s Middle East general manager, Joseph Ridley, said: “Educating and digitizing the 23 million SMEs and micro-SMEs in the Middle East region is a huge task that requires ongoing collaboration between the private and public sector both locally and globally to assist boost digital commerce.

“Seamless will also educate businesses on how to assess and achieve ROI on their investments, dispelling the myth that technology is expensive.

“As a platform, Seamless shines a light on these challenges and many more, and we bring together the representation from across the ecosystem as we have over 300 start-ups on the expo floor ready to meet our 20,000 registered attendees,” the company claims.

Conference of Seamless Middle East
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