“The Lord of the Rings: The Fellowship of the Ring (Extended Version) Web 3 Movie Experience” is now available for purchase on the latest Movieverse NFT Marketplace. In partnership with the blockchain company Eluvio, Warner Brothers Home Entertainment has become the first major studio to drop a film as multimedia Non-Fungible Tokens. Fans of the LOTR Franchise can now explore Middle Earth as a “living-movie experience” from October 21, 2022, onwards.

The extended version of Peter Jackson’s 2001 Oscar–winning movie is now available for fans in 4K UHD, with more than 8 hours of special features, themed navigation menus, hundreds of images and hidden AR ( Augmented Reality ) collectables like Gandalf’s magic wand. There are 2 editions available, with limited quantities so as to make the NFTs accessible yet rare. The 999 copies minted for the Premiere Epic Edition are apparently sold out on the site right now and available for resale, listed for as high as $ 10,000. However, of the 10,000 minted copies of the Mystery Edition, some are still up for grabs on the market. Along with the features mentioned above, there are some differences in the content available in both editions –

Premiere Epic Edition (Ultra Rare)

• Complete interactive navigation of all 3 locations (The Shire, Rivendell and the Mines of Moria.)
  
• Bonus Image Galleries not in the Mystery Edition
  
• Location galleries and AR collectables in all locations
• Priced at $ 100 each

Premiere Mystery Edition (Common, Uncommon, Rare)

• Interactive navigation of any of the 3 locations provided at random as a surprise. ( The Shire – Common, Rivendell – Uncommon, and the Mines of Moria – Rare )
  
• Location–specific image galleries and AR collectables.
  
• Priced at $ 30 each

While the “Fellowship of the Rings” NFTs can be purchased using credit cards or cryptocurrency wallets, users need to create an Eluvio media wallet – which is a digital vault – to stream and purchase the content.

Over time, the content of each NFT can be personalized to make it more of a gaming experience. This is one of the features that have enticed fans to quickly grab the NFTs off the market! The Lord of the Rings aficionados can also buy, sell and trade their NFT movie content in the metaverse among themselves in the future, which is what’s making this NFT experience both remarkable and engaging.

These types of innovations also lead to new business opportunities, as pointed out by Michelle Munson, CEO and co-founder of Eluvio. For example, Embracer Group, a Swedish Gaming and Entertainment Company, not only owns the theme park rights of The Lord of the Rings and Hobbit now but also the rights to Middle-Earth movies, video games, board games, merchandising and stage productions.