French football star Kylian Mbappé has joined Sorare’s NFT fantasy soccer league with a $100 million yearly contract. Read on for more details on this exciting new partnership.
With a $100 million yearly contract, French footballer Kylian Mbappé joins Sorare’s NFT fantasy football (soccer) league.
Mbappé’s partnership with the French startup Sorare NFT
Famed fantasy football company Sorare, which offers NFT cards, has welcomed renowned French soccer player Kylian Mbappé on board.
Mbappé, who has a $100 million yearly wage, made the decision to engage in the Web3 industry in June 2022, followed by Messi and Griezmann.
Mbappé specifically purchased a stake in the French business Sorare as his initial investment in the Web3 industry, and “Team Bamby” paid around 416,000 euros for his sole NFT card.
The French champion sent a story to his 100 million Instagram followers to commemorate the achievement with Sorare.
In exchange, Sorare makes donations to his “Inspired By KM” (IBKM) organization, which creates educational initiatives and aids underprivileged children in learning about the possibilities presented by Web3 technology.
For the young people IBKM works with, Sorare, which has 1.8 million members globally and is valued at $4.3 billion, offers training, conferences, materials, and a unique credential.
Beyond football and Sorare NFTs, Mbappé is a superstar
Mbappé is a superstar across several international markets and industries, not just in football and the French start-up Sorare NFT.
Along with his parents, mother, and primary adviser Delphine Verheyden, Mbappé goes beyond his outstanding athletic accomplishments by signing contracts for endorsements and bonuses.
Five trademarks belonging to the highest-paid player in the world have been registered with the European Intellectual Property Office: KM EDITION, KM MODE, ZEBRA VALLEY, SAZILEY PROD, and OHZORA.
Additionally, Mbappé has worked with companies that produce toys, eyewear, belts, jewelry, clothes, and video games.
The FIFA video game created by EA Sports, American eyeglasses producer Oakley, Swiss wristwatch Hublot, French luxury house Dior, and American sports equipment maker Nike are some of the most well-known companies, with combined earnings of 4 to 5 million euros.
Mbappé is reportedly the go-to recipient par excellence for firms looking to associate with his image as a football star due to the craze that many brands have for him when it comes to sponsoring.
Mbappé’s standing in the US and his charitable contributions
Mbappé is already a star in the European market because to sponsorships. The French player soon discovered, though, that Americans also liked him after he traveled there, presumably in anticipation of the next World Cup in 2026.
He has already been seen wearing the new Air Zoom Mercurial cleats created by the company with which he has a deal on the large screens in Times Square in New York.
In July 2022, he officially formally introduced Zebra Valley, his production firm, saying: “Zebra Valley and the NBA’s strategic partnership represents an important step in bringing together soccer and basketball fans around top-notch content and telling stories that matter.”
Mbappé, on the other hand, is fluent in both English and Spanish and has a near-perfect grasp of communication.
The well-known French athlete is a proponent of altruism. Mbappé gave the association Premiers de Cordée a total of 350,000 euros in bonuses in 2018 in support of children in hospitals.
Additionally, Mbappé gradually donates the money he makes playing for the French squad to his charitable organization, Inspired By KM (IBKM), which creates Web3-based educational programs for underprivileged youngsters.
The athlete found a legal arrangement with FFF to give the thousands of euros straight to charity, one for each match, without going through his bank account, both during COVID and not. In this context, Mbappé stated the following in an interview with Time in 2018:
“I earn enough money – a lot of money. So I think it is important to help those who are in need. A lot of people are suffering, a lot of people have diseases. For people like us, giving a helping hand to people is not a big thing. It doesn’t change my life, but it changes theirs. And if it can change theirs, it is a great pleasure.”
Sorare and the Premier League’s four-year collaboration
Sorare received a new four-year agreement with the Premier League in February, along with all the champions it invites to its blockchain-based fantasy football game.
This will also make it possible for supporters of English clubs to interact with their preferred teams and players in a brand-new way.
Fans will actually be able to collect, purchase, sell, and trade legally licensed NFT digital cards showing every player from the 20 Premier League clubs thanks to the new deal.
Additionally, just like managers, fans may create their own teams to compete with and earn significant prizes.
Since Sorare boasts of collaborations with more than 300 soccer clubs and teams worldwide, the blockchain game also applies to other international soccer championships.
Messi using Sorare NFTs
The collaboration between French company Sorare and seven-time Ballon d’Or winner Lionel Messi was made official in November 2022, a few months after Mbappé joined.
Messi has won 11 championships in Spain and France, four UEFA Champions Leagues, three FIFA Club World Cups, and the Copa America 2021. He has played for Argentina on more than 160 occasions and has scored more than 750 goals during his club and national team careers.
As a result of this collaboration, Messi also represents Sorare as an ambassador. The free-to-play game developed by the French firm is based on blockchain and NFT technologies.
The platform initially only offered football as a sport, after which users could build teams of five players, each with five NFT cards, and decide whether they won or lost based on the outcomes of actual matches.
Later, Sorare developed other games and expanded with alliances in basketball and baseball with significant contracts like the US NBA.
